Key Takeaways:

• The $44 million raised in a Series D led by Lux Capital values the business at $1.15 billion.
• GlossGenius has pivoted to Genius AI to build AI operations for all high-touch service businesses.
• Genius AI builds technology to help service businesses run themselves.

Genius AI brings intelligence to the physical service economy.

WHO: GlossGenius was founded in 2016 by Danielle Cohen-Shohet and Karim Butt as a business-in-a-box platform for small businesses in the beauty and wellness sector. Danielle Cohen-Shohet runs the company alongside her twin sister Leah Cohen-Shohet, who serves as Chief Business Officer The company has pivoted to address the needs of every service business. It is changing its name to Genius AI, reflecting the expansion of its customer base and product vision. Genius AI handles the administrative work of running a business, powering booking, payments, marketing, staffing,  and client management.

WHY: The funding supports its expansion from beauty and wellness software to a broader AI platform for the entire in-person service economy.

IN THEIR OWN WORDS: "The best work happens with a true partner beside you. As identical twins, we grew up with that—someone who understands you and makes you better. That's what we want for every owner," said Leah Cohen-Shohet, co-founder and Chief Business Officer of Genius AI.

"We believe technology in our space will do the opposite of what people fear: not flatten human craft into automation, but free people to be more present, more expressive, and more connected to the people they serve," said Danielle Cohen-Shohet, co-founder and CEO of Genius AI.